Kanna Beast is an active lifestyle brand and fitness facility. They focus on human optimization through an active lifestyle and cannabis recovery. I completely re-designed their logo to a more unique and ownable beast that embodies the bold and fierce qualities the brand projects. By just depicting the beast’s head we were able to simplify the design so it’s scalable and reads more clearly. A monogram was also designed to provide the brand with an alternate mark. Photos by Samuel Barrozo