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The Aesthetic, is the first of its kind as an exclusive hair studio for clients seeking a fusion of modern barbering with the salon standard for high end tailored haircuts. The studio is created and operated by a leader in the industry, and a NAHA award winning stylist, Whitney VerMeer.

 

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Our goal in designing the brand identity was to reflect the work the client produces and the innovative approach to the studio. To accomplish this we have designed a uniquely contemporary and minimal logo that cleverly incorporates “the” into “aesthetic”. In an oversaturated landscape of stylists the identity also needed to stand out in a way no others did. Glitch like photo-manipulation is utilized to push the brand further into its own aesthetic (pun intended) that is also reflective of the times.

 

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THE AESTHETIC

Identity design for The Aesthetic x Whitney VerMeer

Design: Jared Tuttle

Logo concept by Nick Mitchell

Business card design by Bobby Rogers

Photography by Beth Cath